MY JOURNEY

Presently, I'm thriving as a Team Coordinator in Licensing & Merchandising at Moonbug Entertainment. My skill set encompasses business support, licensing strategy formulation, project management, client services, and contract negotiation. I work seamlessly across diverse teams, playing a pivotal role in enhancing licensing initiatives for both Third Party and Moonbug brands. Beyond this, I specialize in crafting impactful presentations, facilitating team meetings, negotiating contracts, and staying ahead of market trends.

I previously excelled as a Licensing Coordinator at Bentex Group, a leading licensee based in NYC, refining my project management skills and serving as a vital link between licensors and production units. My attention to detail ensured the integrity of renowned brands while fostering robust partnerships with licensed entities.

My journey into Licensing commenced with an internship at Licensing International, where I immersed myself in the realm of global licensing growth categories. I actively contributed to webinars, panel programs, and marketing material creation.

Before venturing into licensing, I held the distinguished role of Managing Director & Editor in Chief at Wenjin Culture Media CO. LTD in Beijing. In this capacity, I was responsible for leading the marketing and brand partnership initiatives for the online magazine Our Street Style. Throughout my tenure, I successfully expanded the brand's online presence, witnessing a remarkable growth in our social media followers from 50k to over 1 million by 2016. This achievement stemmed from a strong focus on content excellence and strategic utilization of celebrity and influencer collaborations. Moreover, I forged prosperous partnerships with esteemed luxury fashion brands such as Burberry, Cartier, Chanel, Givenchy, Gucci, among others.

With a degree in Journalism and a specialized focus on Broadcasting and Anchoring, my initial foray into the professional world commenced as an on-air TV host for 'Happiness Home,' a popular home makeover program broadcasted on Chinese national television. In this role, I assumed the responsibility of hosting numerous segments and promotional events. This encompassed both spontaneous and prearranged interviews with families and sponsors, showcasing my versatility in navigating diverse scenarios.

Building on this foundation, my journey with Our Street Style ushered in a pivotal phase. I was entrusted as an interviewer for the acclaimed 'Star Is Here' program, which enjoyed a successful two-season run on Sohu.com.